Plend unveils new look as it prepares for launch
Consumer lending platform Plend has undergone a rebrand ahead of its anticipated launch later this year.
The lender has unveiled a new logo and a new look website, with clearer messaging for prospective borrowers and investors.
The website now allows borrowers to work out the amount of interest that they could be charged on a loan, and invites prospective investors to sign onto the platform’s waitlist.
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Plend is currently awaiting final approval from the Financial Conduct Authority before it officially launches its peer-to-peer platform.
The new website states that Plend will offer “affordable loans for ambitious people building brighter futures.” Borrowers can apply for loans up to the value of £10,000 at 10 to 25 per cent APR, with repayments over one to five years.
Meanwhile, investors can earn up to eight per cent per annum by funding loans to credit-checked consumers from around the UK.
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“As we prepare to go live, we wanted our brand to represent our mission and drive to be a fair, personal and social impact fintech,” said Nathan Spiteri, Plend’s head of marketing and partnerships.
“Our message is simple – we want to create a more financially inclusive UK.
“With our elevated messaging, logo and look, we now stand out from the crowd and really have the potential to make an impact on millions of people in the UK.
“We’re incredibly excited with what the rest of 2022 holds.”
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