One in seven P2P investors are mobile-only
One in seven peer-to-peer investors use their smartphones primarily to manage their investments, and 80 per cent believe that P2P lenders should have their own mobile apps, a new survey has found.
However, 58 per cent of P2P investors still prefer to use computers to manage their P2P portfolios, according to new research from Robocash.
The Croatia-based P2P platform found that European P2P investors are gradually going mobile, with 30 per cent of all P2P investors using their mobile phones to track their funds, manage their banking transactions and deal with other business needs.
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In addition to mobile apps, websites have become a key tool for investors with more than a quarter of respondents telling Robocash that they conduct key investment activity directly via the company’s website.
Robocash conducted the survey of its investors after noting that the number of mobile-based searches about P2P lending had risen steadily since February 2021.
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The platform believes that the rising popularity of P2P apps and mobile investing will lead to a mainstream shift over time.
“This result can be assessed as a gradual shift of investors to mobile technologies,” said Robocash analysts.
“But a fundamental change in consumer preferences will take some time, especially given the mature age of most respondents.”
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