Michelle Mone’s crypto platform rebrands again
BARONESS Michelle Mone’s cryptocurrency-backed peer-to-peer platform is set for another rebrand just a year after the business was first unveiled.
The lingerie tycoon (pictured) launched an initial coin offering (ICO) in March 2018 with her venture capitalist partner Doug Barrowman to help build a platform that would let retail investors acquire stakes in or lend to early-stage businesses using Equi tokens.
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The platform was initially called Equi before putting its ICO on hold during the summer of 2018 to shift from a UK to an international focus and rebrand as Equi Global.
Apple co-founder Steve Wozniak joined the business in October 2018 but nothing public has been announced since.
As of September, the Equi website displays a message stating that Equi Global is now Equi Capital Partners. It promises that further details will be revealed soon.
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Companies House documents show that Equi Capital Partners was set up on 3 September 2019.
Barrowman is listed as the sole director and as a person of significant control. A spokesperson for Mone said she and Wozniak were still co-founders.
“Equi is a venture capital firm with a tokenised backend,” the statement said. “We will be launching on a security exchange.
“We can’t give too much away at the moment but it’s very exciting.”
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This story originally appeared in the October print edition of Peer2Peer Finance News, which can be read here.