ZOPA, the UK’s oldest and largest peer-to-peer lender, has had a re-brand.
Gone are the overlapping circles on the logo, as are the yellow and orange, replaced with a cleaner, more minimalist logo. The website has also had an overhaul, making it sleeker with lots of calming blue. More modern, more fintech, courtesy of design agency KBS Albion.
“The rebrand was 12 months in the making,” Zopa’s content marketing manager Sara Bishop told Peer-to-Peer Finance News.
“The layout has been reskinned so that it’s cleaner and fresher. There’s also been a tone of voice revamp, to make it warmer and friendlier.”
In the platform’s announcement today, it said: “This fresh new identity will give us a springboard for our ambitious plans to bring our products to even more UK consumers, and create radically personalised services that will help people fully realise their financial potential.”
Slightly ironic timing, bearing in mind last Friday’s announcement that Zopa has temporarily stopped accepting new retail investments.
However, Bishop said this was simply due to a seasonal slump in high-quality borrowers in December. “It’s temporary and we expect to be open to new investors again in January,” she said.
Zopa is certainly making changes to propel its future growth. Last month, it announced that it is planning to launch a digital bank to sit alongside its P2P operations.